Social media for your small business
Social media can be a huge tool to help you grow your business. Using sites like Instagram, TikTok and Facebook can allow you to engage with your customer base and add to your following. I personally use a few different platforms to engage with my fellow creators, show new products, announce product launches and sales, and to reach new customers. Let’s talk about the different platforms and some things to look out for. Facebook: You have a few different options here as far as promoting your business. You can make a business page where you can create posts, stories and events for your business, this is the option I have chosen to go with as I can cross post from Instagram to save myself some time. I’ll admit I don’t spend that much time on Facebook, but I still make sure to post. Another option you can do is to create your own Facebook group. Here you can invite followers, friends, customers to see your new releases, sales (you can host live sales) and just have...